Tuesday, 1 November 2011

Music Magazine- First Research

In Media, we have now started work on our Music Magazine task. In the lesson we disussed different things about the Music industry.

First, we made a mind map around different questions. I wrote down all the things I associated with the question.

What do we know about the Music Business?

Downloads (Illegal and Legal)

Record Labels- An institution that pays for an artist to make music so that the company can sell and make money from the record.

Promotion- The way in which an album, artist or song is presented to the public.

Streaming- Having access to music which you have not paid for but do not own.

Touring- When an artist goes on a tour to promote and entertain.

Commercial Sponsership- When an artist or band is sponsered by a different company. Eg. Ellie Goulding is sponsered by Nike.

What is the purpose of a Music Magazine?

Keep up to date with bands. ( Fanbase stays informed if there is any News)

Advertising (The Magazine makes money and products get promoted)

Introduce new bands (Bands that haven't been heard of before get new publicity)

Interviews (Allows the audience to feel closer to the star)

Note: Magazines are not owned by record companies. This entitles them to a free opinion of bands and artists and means that they can review or judge an artist however they want to. The audience of a magazine will listen to the review and that is why the Magazines have a lot of power.

Titles that we have heard of

Q
NME
Kerrang
Mojo
Metal Hammer
The Wire
Mixmag
Clash
Echoes
Jazzwise
Songlines
Gramophone



In order to identify the kind of magazine I want to produce, I was set the task of researching genres and different types of magazines. Below is an example.

NME
Genre: Indie Rock
Gender: Mainly male bands on the cover however there is the occasional band with girls.
Dress: The stars tend to dress in skinny jeans and jackets which is considered "Cool" The stars on the cover also suggest individuality.
Attitude: They have the attitude of a teenager whose grown up.
Age: Between 16-24
Ethnicity: Mainly White

The style of music is mainly guitar bands with a hint of girl rock. The target audience would be music fans. Here is the passage from NME's website.
"You know us. We're the NME. We're a weekly magazine that's a must for right–thinking music fans. And very wrong–thinking music fans. We have the best access to your favourite bands. We have the greatest music writing and photography. We're the ultimate source for discovering the best new music first. We also give to charity."







Songlines
Genre:World Music
Gender:Aimed at all genders but its main focus is the world music.
Dress: As it shows all the types of music over the world, the dress depends on the music it is reviewing.

Attitude:Sophisticated.
Age: Older people or people who appreciate music from other cultures. 
Ethnicity: All types. 

    




























MOJO


Genre:Aimed at punk rockers.
Gender:Aimed at males primarily. 
Dress: Mainly posed with guitars and casual clothes.

Attitude:Rebellious
Age: Teenagers with an edge. 
Ethnicity: White mainly.








Here are just a few examples of the type of genre that is out there. This has given me inspiration for magazines I may choose to create.




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